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The democratic side of the beautiful game   How you ‘do’ an emotional ad.   Vincent Kompany. A refreshing grip on reality.

February 23, 2015 · Leave a comment

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  Women listed as “housewives” by HSBC aren’t always what they’d seem.   Insights for Investors From Peter Thiel’s “Zero to One”   Everyone needs a playground in … Continue reading

February 17, 2015 · Leave a comment

And they name the team…‘Miami Beckham United’

Obviously they don’t. But that has been the holding name for what all and sundry (interested) have come to know David Beckham’s as yet un-launched MLS franchise as. The official … Continue reading

February 15, 2015 · Leave a comment

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Turning Down a Billion, like Mark Zuckerberg Could Google beat Uber at being Uber? The difference between seeing an observing… according to Sherlock Holmes and Watson

February 10, 2015 · Leave a comment

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Why Can’t Public Transit Be Free? Humble. Enterprising. Renegade. The Array of Things The intuitively connected city. Luther star Idris Elba presents Story of Now for BBC How … Continue reading

February 2, 2015 · Leave a comment

The MLS: no longer an experiment.

You can’t keep Major League Soccer out of the news. The US football season came to an end last month, but it continues to create worthy press. From the righteous … Continue reading

January 4, 2015 · Leave a comment

Freeview’s unlikely love tale; Leo Burnett

Leo Burnett was a pretty smart guy – ‘Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.’ Four criteria his namesake London shop … Continue reading

February 21, 2014 · Leave a comment

Lacoste “The Big Leap”; BETC Paris

It’s all change in London for BETC, but no call for concern in the Paris office which is brimming with confidence by the looks of it. Paraphrasing Howard Gossage, ‘People … Continue reading

February 19, 2014 · Leave a comment

North Face: reaching new heights with great content

We don’t know about you but we definitely prefer keeping both feet firmly on the ground. This piece from North Face isn’t for the faint hearted but in a world … Continue reading

February 18, 2014 · Leave a comment

Do you know what your marketing is doing?

As the dust settles on the commotion of the Super Bowl, and the talk calms on the domination of the 2014 ad party being won by Budweiser, a horse and … Continue reading

February 10, 2014 · 1 Comment

Anomaly NY – Dick’s Sporting Goods

It is no mean feat to condense the meaning of sport into an ad. That is what is so great about this – they ‘get it’. In an era of … Continue reading

November 17, 2013 · 1 Comment

Different takes on the fight against cancer

I think everybody can speak from some form of immediate experience… Cancer is an unfortunate and horrible truth for a large majority of people but when it happens, you have to … Continue reading

May 27, 2013 · Leave a comment

Handmade: Kettle Chips

It’s always great when you get surprised by a brand and, but usually not so much, the agency. You don’t have to be artistically inclined to enjoy Kettle Chips latest … Continue reading

October 24, 2012 · Leave a comment

BETC; Feed Their Personalities

After last year’s epic spot from the Paris outfit of BETC using a diva-inspired, control-freak bear as a Hollywood director for French cable channel, Canal+, we have always wondered when … Continue reading

October 20, 2012 · Leave a comment

Things that connect people… Facebook

The things that connect us? We can think of some relevant ‘things’, but in terms of drilling down to perhaps the most mundane ‘object’ we all use, a chair isn’t … Continue reading

October 14, 2012 · Leave a comment

Advertising musings from a trip to The States

First and foremost, we’d like to apologise for the hiatus… sorry! We have been relaxing in the US. We did however think to bring back a selection of ‘commercial entertainment’ that the … Continue reading

September 18, 2012 · Leave a comment

Volvo: The Ballerina Stunt

We think the easiest thing to do would be to start with the question… ‘what on Earth would have happened if this stunt had gone wrong?!’ We can’t think of … Continue reading

August 20, 2012 · Leave a comment

Hellmann’s mayonnaise: Recipe receipt

Now, we accept this campaign has been around for the past couple of months, but we have only just come across it, so it is new to us. Plus… we … Continue reading

August 3, 2012 · Leave a comment

Meet the Superhumans

Now we don’t know about you but we’ve definitely caught Olympic fever. Ever since the spectacular Opening Ceremony on Friday we’ve been engrossed by the games and with 2 medals … Continue reading

July 30, 2012 · Leave a comment

Nissan Leaf – the ‘World’s Cheapest Taxi Rank’ (… which Tweets, Too!)

The notion that climate change/ sustainability presents a big opportunity is old news. The science is there – the world IS falling apart. The debate has been had… and had… and … Continue reading

July 19, 2012 · Leave a comment


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