Freeview’s unlikely love tale; Leo Burnett
Leo Burnett was a pretty smart guy – ‘Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.’ Four criteria his namesake London shop … Continue reading
Lacoste “The Big Leap”; BETC Paris
It’s all change in London for BETC, but no call for concern in the Paris office which is brimming with confidence by the looks of it. Paraphrasing Howard Gossage, ‘People … Continue reading
North Face: reaching new heights with great content
We don’t know about you but we definitely prefer keeping both feet firmly on the ground. This piece from North Face isn’t for the faint hearted but in a world … Continue reading
Do you know what your marketing is doing?
As the dust settles on the commotion of the Super Bowl, and the talk calms on the domination of the 2014 ad party being won by Budweiser, a horse and … Continue reading
Anomaly NY – DICK’S Sporting Goods
It is no mean feat to condense the meaning of sport into an ad. That is what is so great about this – it just ‘gets it’. In an era of … Continue reading
Different takes on the fight against cancer
I think everybody can speak from some form of immediate experience… Cancer is an unfortunate and horrible truth for a large majority of people but when it happens, you have to … Continue reading
Handmade: Kettle Chips
It’s always great when you get surprised by a brand and, but usually not so much, the agency. You don’t have to be artistically inclined to enjoy Kettle Chips latest … Continue reading
BETC; Feed Their Personalities
After last year’s epic spot from the Paris outfit of BETC using a diva-inspired, control-freak bear as a Hollywood director for French cable channel, Canal+, we have always wondered when … Continue reading
Things that connect people… Facebook
The things that connect us? We can think of some relevant ‘things’, but in terms of drilling down to perhaps the most mundane ‘object’ we all use, a chair isn’t … Continue reading
Advertising musings from a trip to The States
First and foremost, we’d like to apologise for the hiatus… sorry! We have been relaxing in the US. We did however think to bring back a selection of ‘commercial entertainment’ that the … Continue reading
Volvo: The Ballerina Stunt
We think the easiest thing to do would be to start with the question… ‘what on Earth would have happened if this stunt had gone wrong?!’ We can’t think of … Continue reading
Hellmann’s mayonnaise: Recipe receipt
Now, we accept this campaign has been around for the past couple of months, but we have only just come across it, so it is new to us. Plus… we … Continue reading
Meet the Superhumans
Now we don’t know about you but we’ve definitely caught Olympic fever. Ever since the spectacular Opening Ceremony on Friday we’ve been engrossed by the games and with 2 medals … Continue reading
Nissan Leaf – the ‘World’s Cheapest Taxi Rank’ (… which Tweets, Too!)
The notion that climate change/ sustainability presents a big opportunity is old news. The science is there – the world IS falling apart. The debate has been had… and had… and … Continue reading
Nike ‘Voices’
This ad pays credence to a new adage: ‘We may have seen it before, but it worked then and it works now’. This is what you want from a sports … Continue reading
The Speed of Yellow…
How do DHL, perceived by the people as a postal company, but primarily a prominent logistics organisation, go about making delivery ‘cool’? How do they stimulate people to get on … Continue reading
Meet Phil Pace
After the fantastic interview with Droga5 head honcho, David Droga, we have been waiting for something from them to pop up… So here it is. A truly remarkable approach to advertise toilet … Continue reading
Cocaine Unwrapped
There is a line in the Steve Jobs book – ‘there falls a shadow between creation and execution’. The line relates to Jobs’ dedication to execute brilliance, not to just … Continue reading
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