We don’t know about you but we definitely prefer keeping both feet firmly on the ground.
This piece from North Face isn’t for the faint hearted but in a world where content reigns king this branded film engages from the very beginning to the last second.
Brands today are constantly creating stories to emotionally connect with their audiences but often the connection between the brand and the story can get lost. Here North Face find a credible role for the brand through a compelling story – one where you see dare devil Alex Honnold climbing a rock face without a rope, done with such intensity you really feel you are there with him, and hope that the setting is fictitious.
Taking a lead from other brands such as Red Bull who make this task look easy the only thing we think North Face are missing is some product placement.