byfandg

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Freeview’s unlikely love tale; Leo Burnett

Leo Burnett was a pretty smart guy – ‘Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.’ Four criteria his namesake London shop … Continue reading

February 21, 2014 · Leave a comment

Do you know what your marketing is doing?

As the dust settles on the commotion of the Super Bowl, and the talk calms on the domination of the 2014 ad party being won by Budweiser, a horse and … Continue reading

February 10, 2014 · 1 Comment

Different takes on the fight against cancer

I think everybody can speak from some form of immediate experience… Cancer is an unfortunate and horrible truth for a large majority of people but when it happens, you have to … Continue reading

May 27, 2013 · Leave a comment

Handmade: Kettle Chips

It’s always great when you get surprised by a brand and, but usually not so much, the agency. You don’t have to be artistically inclined to enjoy Kettle Chips latest … Continue reading

October 24, 2012 · Leave a comment

BETC; Feed Their Personalities

After last year’s epic spot from the Paris outfit of BETC using a diva-inspired, control-freak bear as a Hollywood director for French cable channel, Canal+, we have always wondered when … Continue reading

October 20, 2012 · Leave a comment

Advertising musings from a trip to The States

First and foremost, we’d like to apologise for the hiatus… sorry! We have been relaxing in the US. We did however think to bring back a selection of ‘commercial entertainment’ that the … Continue reading

September 18, 2012 · Leave a comment

Meet the Superhumans

Now we don’t know about you but we’ve definitely caught Olympic fever. Ever since the spectacular Opening Ceremony on Friday we’ve been engrossed by the games and with 2 medals … Continue reading

July 30, 2012 · Leave a comment

Nike ‘Voices’

This ad pays credence to a new adage: ‘We may have seen it before, but it worked then and it works now’. This is what you want from a sports … Continue reading

June 26, 2012 · Leave a comment

BA, Don’t Fly…

We didn’t realise the ploy of this ad when we first watched it. You are led to think it’s another global brand campaigning to be the part of the Olympics … Continue reading

June 19, 2012 · Leave a comment

The Speed of Yellow…

How do DHL, perceived by the people as a postal company, but primarily a prominent logistics organisation, go about making delivery ‘cool’? How do they stimulate people to get on … Continue reading

June 4, 2012 · Leave a comment

Meet Phil Pace

After the fantastic interview with Droga5 head honcho, David Droga, we have been waiting for something from them to pop up… So here it is. A truly remarkable approach to advertise toilet … Continue reading

May 24, 2012 · Leave a comment

Cocaine Unwrapped

There is a line in the Steve Jobs book – ‘there falls a shadow between creation and execution’. The line relates to Jobs’ dedication to execute brilliance, not to just … Continue reading

May 22, 2012 · Leave a comment

Carlsberg Fan Academy

‘If Carlsberg did Fan Academies… they would probably best the best fan academies in the World.’ Well, on this evidence – yes! As a key sponsor for both England and … Continue reading

May 17, 2012 · 2 Comments

Santam Vs Nandos

What happens when two completely different agencies come together unexpectedly in what can only be described as a battle of creatives. Well it seems the answer is here. This war started when … Continue reading

May 6, 2012 · Leave a comment

The hardest job in the World…

You know you’ve just watched a good ad when you feeling like crying after two short minutes. And that’s exactly what W+K Portland have succeeded in doing with this new … Continue reading

May 1, 2012 · Leave a comment

Hennessy: Wild Rabbit

  Well first, it’s only right to set the tone with a statement… We are not Hennessy drinkers. There. Done. So, what do we have here? Well in fact we have a very powerful … Continue reading

April 12, 2012 · Leave a comment

Nike: I would run to you…

Nike and Wieden + Kennedy Portland have put a merry and somewhat romantic twist on this new Nike ‘Free’ running campaign; a video of two long distance lovers, running from … Continue reading

April 11, 2012 · Leave a comment

Samsonite: By Your Side

Well after watching this, we started thinking… ‘So if Samsonite and Apple got together and combined Suri with a suitcase…?’ No, actually, that’s just outrageous. Back to more pertinent things … Continue reading

April 7, 2012 · Leave a comment

Magners, why is darkness such a bright idea?

Now, how do you advertise cider? Do you show people going crazy after having a ‘few’ or do you take people on a journey of emotion behind the drink? Well, this … Continue reading

April 3, 2012 · Leave a comment

Hello tomorrow…

This is one of those feel good ads, an ad that makes you reminisce or pine for the unknown. It’s for those of us that want to explore and discover … Continue reading

March 29, 2012 · Leave a comment

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