It’s all change in London for BETC, but no call for concern in the Paris office which is brimming with confidence by the looks of it.
Paraphrasing Howard Gossage, ‘People don’t watch ads, they watch what interests them. Sometimes, that’s an ad’. This is big brand advertising, and it is interesting.
It takes a universal narrative – the fear associated with making the ‘first move’ and puts it in a proverbial blender – but the real beauty of the ad is in it’s filmic quality and energy. BETC bring the brand alive with an insight centred on vulnerability which allows the brand to feel approachable for a fashion brand and doesn’t put itself out of touch (which other fashion marques definitely manage to master).
The print work is also just as arresting, and simply, cool.