As the dust settles on the commotion of the Super Bowl, and the talk calms on the domination of the 2014 ad party being won by Budweiser, a horse and a puppy; one story stayed with me longer than the week – Goodby’s triumphant parody of Super Bowl hype for Adobe.
With all of the column inches alone devoted to the cost of pushing a campaign during Super Bowl week, this build-up is no doubt evenly matched by worry around ROI for marketing execs. Adobe plays on those fears with a light-hearted take mocking unaccountable advertising.
GSP has effectively created the meeting agenda and script for every Adobe sale rep around how their product can provide you with all the tools necessary to run a campaign which is actually accountable. Smart, funny, and style to match it’s substance.