Following the huge popularity of their first Star Wars inspired Ad, where the little boy is dressed as Darth Vader, Volks Wagon have produced another great ad. Aptly named ‘the barkside’, this ad is a ‘Game Day Teaser’ with a full ad intending to be shown during the American Superbowl, where apparently “all will be revealed”.
However for now, this clever ad shows a symphonic canine orchestra performing the familiar Star Wars tune. Now I bet all the avid Star Wars fans clocked this straight away, however it definitely took us sometime to hear the tune but once we got it we thought it was great. There’s definitely an instant re-watchability as you look for an edit and wonder how many takes it took.
…a perfect viral recipe attracting just the right amount of attention prior to the Superbowl. Cute pets, Star Wars and no Auto-Tune.