When leisurely browsing on Twitter at the end of last week, we came across something that caught our attention; that being Usain Bolt, the fastest man in the world, adamantly claiming to be Richard Branson.
After following hash tag #IamRBranson to see where it took us nothing was really revealed. We soon realised this must be some sort of media stunt… especially when RB’s Twitter was also overtaken by Usain, sporting a blonde goatee, to further highlight his claim.
The stunt, although becoming more and more apparent, was clever. It caught peoples attention to get them thinking, ‘Why’? Why is Usain proclaiming to be RB and more to the point why is RB going along with it?
Small clips of the advert were released via twitter for the duration of the day fuelling the hype. Then came the strapline…. Virgin Broadband, Double the Speed. ‘Keep Up’.
The concept, the fastest man in the world, backing Virgin’s new ‘fastest’ broadband, is simple and definitely nothing new but this was supported by a great delivery. Although we thought the curiosity that was developed prior to the launch of the ad could have been created into something much stronger DDB London have done a great job here. A simple concept, brilliantly delivered and supported by social media.
This is a great ad, it has all the information you need to know, with humour filling in the blanks…