byfandg

_

Time to create a masterpiece…

After looking at the latest ads to review today we came across just what you’d expect, anything and everything Christmas related, so when we found this from Cartier and the French brand AIR we were pleasantly surprised. Cartier, the highly regarded luxury Jeweller presents this short film, ‘painted love’.

Labelled, ‘How far would you go for Love’ this iconic brand really has created something which represents the exclusivity, individuality and passion behind their product. The film portrays a young painter looking around New York for his ‘Love’. Struggling to differentiate between life and his muse the artist in the short film brings to life a passionate love quest, the whole while of course wearing a glistening Cartier bracelet.

This film brings both art and digital media together by sharing this creative film through various digital platforms. Will it have wide appeal? No, but this is not necessarily what Cartier would want. An exclusive ad, for an exclusive audience. The underlying hope, you can only presume though, is that the viewers will be inspired by the film to think that their love is worth a Cartier.

Cartier really has defined itself as an extension of art with this collaboration and the film really advertises the universal symbol of commitment that their product and brand has become. This is not your traditional ad, more a mesmerising, artistic portrayal of a brand which prides itself on prestige.

Both fascinating and mesmerising, a brilliant piece of brand advertising.

Painted Love

How far would you go for Love?

F&G.
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Information

This entry was posted on November 22, 2011 by in Branding and tagged , , , , , , .

Archives

Marketing Blogs - BlogCatalog Blog Directory

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 23 other followers

Say Hello…

byfandg@hotmail.co.uk

about.me/byfandg

facebook.com/byFandG

youtube.com/byfandg

%d bloggers like this: