byfandg

Your Ads, Our Views…. enjoy!

Do you know what your marketing is doing?

As the dust settles on the commotion of the Super Bowl, and the talk calms on the domination of the 2014 ad party being won by Budweiser, a horse and a puppy; one story stayed with me longer than the week - Goodby’s triumphant parody of Super Bowl hype for Adobe.

With all of the column inches alone devoted to the cost of pushing a campaign during Super Bowl week, this build-up is no doubt evenly matched by worry around ROI for marketing execs. Adobe plays on those fears with a light-hearted take mocking unaccountable advertising.

GSP has effectively created the meeting agenda and script for every Adobe sale rep around how their product can provide you with all the tools necessary to run a campaign which is actually accountable. Smart, funny, and style to match it’s substance.

Agency: Goodby Silverstein & Partners

One comment on “Do you know what your marketing is doing?

  1. amyheller23
    February 13, 2014

    This post starts off so interesting about the superbowl advertisements and goes slightly into the worry from ROI. I would love it explored those even further

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Archives

Marketing Blogs - BlogCatalog Blog Directory

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 23 other followers

Say Hello…

byfandg@hotmail.co.uk

about.me/byfandg

facebook.com/byFandG

youtube.com/byfandg

%d bloggers like this: