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“I could never get a Samsung, I’m creative”

We love this ad from Samsung… It’s a clever dig at the Apple community and further continues the smartphone battle for number one.

But is this a sign of Samsung getting desperate OR simply a clever advertising tactic to create a buzz? Well I suppose this depends if you’re team Apple or team Android?

As self-confessed Apple fans we’d say this ad isn’t going to do much more than create a laugh (definitely wouldn’t make us convert to a Samsung). However, this ad is bound to go viral and might even pull the few who are tettering on the edge of which smartphone towards Samsung. But overall we’d say mocking the Apple community is not necessarily a way to convert them.

F&G.

About these ads

3 comments on ““I could never get a Samsung, I’m creative”

  1. Mill Ulater
    November 28, 2011

    “Nine hours down and my iPhone battery’s dead.” I love the ad. The flood of bitter comments from incensed fanboy’s on all the tech sites proves how spot-on it is. They aren’t the ones the ad is targeting… they’ll never admit they buy overpriced, average toys. Siri is great? Give me a break… only a fool would buy the ‘latest must-have’ Crapple gadget for a sub-beta quality feature.

  2. Joe
    November 30, 2011

    It is a hilarious ad, but one of my advertising professors used to always say not to knock on your competition. 1) because it’s unclassy, and 2) because usually the ones doing this are the ones losing, and you don’t want to let consumers know you’re losing.

  3. The hysteria produced by an iPhone is simply just brilliant marketing. Yes, I have an iPhone, but nothing on it is any different than what I’ve had since 2007. When Nokia was in its prime, my N95 had a 5 mega pixel camera, 3G technology, Maps, Video Chat functionality, and much more. If it wasn’t for poor execution, they would still be in the smartphone craze we are in right now. These are all marketed as “new” features on the iPhone. The only thing that makes the iPhone what it is are the apps, and nothing more. The thing I like about this approach is that it shows us that there are other options, and they might EVEN be better believe it or not. Unfortunately, Steve Jobs did a great job in building a following, which makes it so hard to switch to anything else.

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This entry was posted on November 28, 2011 by in Mobile Phones, Viral Ad and tagged , , , , , , , , , .

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